Best Football Betting Sites in the UK

Compare the best football betting sites and their welcome offers quickly and easily at BettingOdds.com.

Our detailed rankings provide all the essential details for each of the bookies we recommend, and you can dive deeper with our quick reviews below.

Looking for the latest odds? Head to our football odds page to find the best price for your next bet.

Our Top Football Betting Site Recommendations - June 2025

Top Football Betting Sites Reviewed & Compared

Football is the UK’s most popular sport, which means it is also the most bet on sport in the country. As a result, it can be difficult to know which bookie to sign up to. Let’s have a look at the top bookies in the UK for betting on the footy.

1. SBK - The Odds Revolution

SBK is changing the online football betting game with some of the highest odds in town. This cutting-edge bookmaker also takes advantage of its affiliation with the Smarkets betting exchange to offer you some truly fantastic value on your bets. Our reviews show that SBK tops the odds on half of the upcoming Premier League matches. 

The social side of the app creates a betting community where users can share tips, too. Other site highlights include the “Price+” feature that automatically follows that selection to the best odds offered on a site, and a solid £30 free bet offer on a £10 first deposit offer.

2. Bet365 - Unrivalled Live Streaming

Bet365 remains a powerhouse with its vast array of live-streamed events and innovative features. They streamed over 200,000 events last year alone, including top football leagues. The 'Edit Bet' function allows bets to be modified even after an event starts. 

New users can grab up to £100 in bet credits, while existing punters enjoy regular odds boosts and accumulator bonuses up to 70%. No wonder Bet365 has won 'Best Bookmaker' three years running.

3. BetMGM - Best for American Sports and Parlays

The US betting giant has made waves and become the best betting site for football in the UK with innovative football offerings like the 'Edit My Bet' feature to add/remove selections in play. The 'Bet Builder+' allows combining player and game props across matches, while 'Easy Parlay' quickly builds accumulators. New customers typically get £40 in free bets for a £10 wager. BetMGM is commended for its integration with GamStop and responsible gambling tools.

4. BetVictor - Cutting-edge AI Insights 

This book is pushing boundaries by integrating advanced technology. An AI predictor provides data-driven insights for major matches to give bettors an edge. The 'Smart Cards' use historical data to predict booking outcomes. BetVictor's popular Bet Builders paid punters over £50 million in 2023. Newcomers get £40 in free bets after wagering £10, including four £10 football Bet Builders.

5. William Hill - Personalisation & In-Play Innovation

William Hill is by far one of the top football betting sites, not only in the UK but globally. This veteran bookie stays modern with tailored features. The 'Build Your Odds' tool allows you to create highly customised bets by combining selections. While 'Flash Odds' provides in-play price boosts every 15 minutes. 

William Hill's efficiency sees 'YourOdds' requests answered in just 5 minutes on average. New bettors receive £30 in free bets for a £10 wager. Daily acca boosts, and extensive live streaming sweeten the deal even further.

6. Unibet - Enhanced Odds and In-Depth Stats

Unibet focuses on value through odds boosts and data integration. The 'Uniboost' allows punters to enhance football betting odds daily on builders and accas. Their Opta partnership provides unrivalled stats to inform wagers, making it one of the top UK football betting sites. The 'Bet Assist' AI suggests personalised bets based on user histories. New customers get money back up to £40 if their first bet loses, plus a £10 casino bonus.

7. Coral - Longstanding Quality

Since 1926, Coral has remained at the vanguard of innovation become one of the top football betting sites, like the revolutionary #YourCall feature to request and receive custom-priced markets within 15 minutes. Streaming over 2,000 matches monthly, Coral's 'Build Your Bet' allows 10 selections per match. It was also an early pioneer of cashing out on accumulators. Sign up for £20 in free bets after staking £5.

8. BoyleSports - Accumulator Paradise 

This bookie is a haven for acca lovers with tailored promos. The new 'Acca Loyalty' scheme rewards consistent acca bettors, while 'Acca Insurance' now covers up to 10 legs. Accas are boosted up to 100%, significantly increasing potential winnings. Newcomers claim £25 in free bets after a £10 wager. 70% of BoyleSports' football bets come via mobile.

9. CopyBet - Socially Driven Betting

CopyBet brings social media logic to sports betting by allowing users to transparently follow and automatically copy successful tipsters' bets. Asian handicaps often provide more value than standard lines, while the 'Combo Boost' increases potential AC winnings by up to 50%. New accounts enjoy a 100% deposit match up to £50 plus £10 in free bets. The tiered loyalty program is lucrative.

10. BetUK - Comprehensive Market Coverage 

Despite being one of the new football bookmakers, BetUK has grown rapidly by offering extensive market depth across 121 domestic leagues. The 'Pulse Betting' feature allows betting on short-term outcomes. 'BetUK Insights' provides analysis for Premier League matches. Sign up for £30 in free bets after depositing and betting £10 in the first week. Football fans can access regular betbuilder promos.

11. SpreadEX - Spread Betting Specialists

SpreadEX stands out by offering both fixed-odds and innovative spread betting options; it is currently the only UK operator doing so. Unique markets like 'Player Goal Minutes' add excitement, while the 'Spreads Academy' educates new spread bettors. Traditional punters enjoy comprehensive league coverage. Double your money up to £50 as a new customer.

12. Kwiff - Randomly Supercharged Odds

Kwiff upends traditional betting with its unique 'supercharged' odds system randomly boosting prices pre-match. These boosts apply to anything from singles to accas for potentially huge value. 'Kwiff Cash Out' can also be supercharged for higher returns than standard cash out. New players get a £20 surprise bet for a £10 wager. Over 80% of Kwiff bets come via the app.

13. Parimatch - Crypto Integration 

Parimatch attracts new punters with boosted welcome offers reaching 40/1 on selected markets, alongside a standard £30 in free bets for a £10 wager. This innovative bookie accepts crypto deposits and withdrawals in Bitcoin and Ethereum. Unique specials include transfer markets, while the Bet Builder allows up to 20 selections. The pioneering 'Cashout Plus' also enables partial cash out with bet editing.

14. Livescore Bet - Real-Time Pricing

Leveraging its sports data prowess, Livescore Bet ensures lightning-fast in-play pricing by integrating real-time data feeds from live matches. The 'Acca Shield' refunds one leg of a 5-fold acca, while rotating daily 'Price Boosts' enhance popular markets. 'Fast Markets' allow betting on events in the next 1–5 minutes of play. New accounts receive £20 in free bets after a £10 wager.

15. Betiton - Impressive Newcomer

Despite being new, Betiton has carved a niche with markets for over 100 leagues globally, including obscure competitions. The user-friendly 'Build Your Bet' interface simplifies creating complex football bets. The 'Boostiton' offers enhanced account odds daily, while 'Pulse Betting' allows wagers on events in the next 30 seconds to 5 minutes. New bettors get a £10 free bet after staking £15.

16. Betway - eSports Aficionados 

Betway is the official sponsor of West Ham United, and has always been associated with football. Betway covers leagues in 82 countries and also leads the way in eSports markets for FIFA tournaments alongside real football events. The 'Free Bet Club' has awarded over £5 million in free bets, and new bettors receive up to £30 in free bets if their initial bet loses. Dedicated odds boost sections provide enhanced prices for key matches.

17. Ladbrokes - Iconic Innovators

Ladbrokes' 'Edit My Account' is a game-changer, permitting additions and removals from football accounts in-play. Over 100,000 events are streamed yearly. Customers can request personalised odds through 'Get a Price', with pricing within 15 minutes. The '5 Team Acca Insurance' refunds one losing team. Sign up for £20 in free bets after betting £5. Daily 'Odds Boosts' enhance key markets.

18. Virgin Bet - Quickbet Convenience

Virgin Bet focuses on user-friendly features like the 'Quickbet' option for one-tap betting, with average mobile bets placed in just 8 seconds. New players receive £20 in free bets for a £10 stake, while regular free account and football event bets are on offer. FIVES lets punters win cash based on selected players' Premier League goals. A "Bet £10, Get 200 Free Spins" deal caters to casino lovers too.

19. Betfred - Accumulator Specialists

Betfred is another one of the best betting sites for football in the UK.  A dedicated football section offers in-play betting and specials like 'Goals Galore', and it caters to accumulator fans with enticing acca-based boosts and promos. The 'Double Delight, Hat-trick Heaven' paid £10+ million, while new 'VAR Insurance' refunds bets if VAR rules out a goal, while the 'Acca Flex' provides a 50% boost or money-back if one leg fails. Sign up to score £40 in bonuses after a £10 bet.

Criteria on How We Rank the Best Football Betting Sites

Here’s how we rate and recommend the best football betting sites to help you make an informed decision about where to sign up.

License & Regulation

In order to ensure the safety of our readers, we only recommended online football betting sites that are fully licensed and regulated by respected government bodies such as the UK Gambling Commission (UKGC) or Malta Gambling Authority (MGA). We make sure that all of our recommended sites offer impeccable reliability and fairness.

Safety & Security

We only recommend the best online bookies for football with top security protocols to ensure our readers get the top-tier gambling experience without any inconveniences related to security. We check for security measures such as two-tier authentication, SSL encryption status, and third-party information sharing protocols.

Available Payment Methods

We look for bookies that provide umpteen payment options with low fees and commissions to ensure you get the job done without hiccups. Of course, we also test the speed of these payment methods for both depositing and withdrawing.

Odds Quality and Variety

Our experts assess bookmakers for competitive odds and an extensive selection of markets – both pre-match and in-play – from outrights and futures to props and bet builders. Whatever your betting preferences, these sites should have you covered with some decent prices.

Signup Bonuses & Customer Promotions

We only recommend the best betting sites with generous sign-up bonuses and ongoing promotions. To confirm that these sign up offers and promotional packages are as valuable as they seem, we also make sure to check through all the bonus terms and conditions for any restrictive stipulations or blockers. Some bonuses, for example, can only be used on horse racing, which isn’t ideal for those looking to bet on football.

Betting Features

Key features like live betting, streaming, cash out and bet customisation tools enhance your betting experience, so we look for these in the best betting sites. However, we’re not satisfied to simply see that these features are present, but we will also test their functionality before recommending them to any potential sign ups. 

Variety of Betting Markets

Our recommended online football betting sites also have the most extensive collection of different types of football markets, including both live and pre-match options to cater to diverse betting preferences.

User Experience & Design

To ensure the best possible betting experience, we place considerable emphasis on user-friendly website design and easy navigation. It is no good having all the best football betting options on the planet if users are unable to figure out how to place their bets. Navigation should be smooth and intuitive, ensuring you’re spending as little time as possible scrolling through the bookie’s website. 

App Function & Mobile Compatibility

Our mobile betting app reviews make sure to note whether the bookie covers both Apple and Android devices with both speed and usability so you can bet using your preferred device on the go.

Responsible Gambling Features

The top football online bookies should provide responsible gambling tools — e.g., self-exclusion and deposit/time limits — to assist you in betting safely. If you feel you are starting to lose control, the betting site should also be able to guide you towards those that can provide help and support, such as GamCare and GambleAware. 

Customer Support

We search for sportsbooks that have excellent, round-the-clock customer service with quick response times through multiple channels, such as live chat, phone, email and socials.

Our Blacklist Criteria

We blacklist bookmakers with poor service, delayed payouts, unfair terms or lack of proper licensing to protect you from unreliable options.

How to Choose a Football Betting Site

Picking the best bookies for football is key to maintaining a fun and safe betting experience. A well-chosen site will offer a range of features, promotions and user-friendly services that match your betting preferences.

Reputation and Licensing

Check out user reviews and ratings on our bookmakers review pages or football betting forums to get a good idea about the site's trustworthiness and reliability to pick the best bookies for football. Check that the site is licensed by a prominent gambling authority, like the UK Gambling Commission or Malta Gaming Authority, and that there are little to no bad experiences shared by existing users.

Evaluate User Experience

Make sure the site is user-friendly with a simple, intuitive interface, and check to see whether a mobile version or app is available to bet while on the go.

Compare Odds & Betting Markets 

Confirm the site offers a wide range of football betting markets, including popular leagues and more niche options if that’s what you’re after. Also, be sure to compare the odds on offer to the bookie’s competitors, as you may be able to get a better price elsewhere.

Check Bonus Offers & Promotions

Look out for the attractive sign-up bonuses like free bets and deposit matches. Don't forget to check the terms and conditions to understand minimum odds requirements and other hidden clauses that might keep you from reaping the full benefits of the claimed bonuses.

Assess Payment Methods

Make sure that the site accepts a number of different payment methods, like credit or debit card, e-wallets, bank transfers and any other preferred method. Try to find information about the processing time for both deposits and withdrawals, as well as fees and commissions.

Test Customer Support

The site should provide 24/7 customer support via live chat, email and/or phone. Follow up with a question to test their response time and helpfulness.

How to Claim a Football Betting Site Welcome Bonus

Once you have evaluated all the aspects and picked the desired bookmaker, it's time to sign up and start making your bets. Here’s how it is done. 

1. Sign Up
   Visit the bookmaker's homepage and look for a button labeled "Sign up," ""Register," or "Join now." It's usually at the top right corner of the homepage. Click it and wait for the registration form to pop up. Now, enter some personal details, such as name, email address, date of birth, or anything else required by the site. Follow the prompts and complete the registration process. Most sites use the KYC or Know Your Customer protocol. On these sites, you will have to verify your identity by providing a copy of verification documents such as your ID or passport, and proof of address.
2. Deposit Funds
   Login to your account and go to the site's "Cashier" section, go to deposit, pick the desired payment method, follow instructions and make your first payment.
3. Claim Your Bonus
   While making the deposit, you will usually see an option to opt for the welcome bonus. Make sure to click on the check box so that you can get the welcome bonus once your deposit gets through.
4. Place a Bet
   Go to the football section and scroll through the list of betting markets that exist. Select an event and betting market of your choice (Match Winner, Over/Under, Both Teams to Score). Choose your bet and type in the stake; check over your bet slip and click to confirm. Make sure to check that you are compliant with all the bonus terms and conditions so that you don’t miss out on your bonus.
5. Wait for the Bet to Settle
   Stream the game or follow it via live updates on the betting website and wait for the match result and see if your bet wins or not. Usually, your bonus will not be credited until your bet has settled.
6. Withdraw Winnings
   If your qualifying bet was successful, you can now withdraw your funds. Simply go to the cashier section, go to withdrawals, pick the desired payment method and follow the instructions.
7. Use Your Free Bets
   Whether your bet was successful or not, you should be credited with your free bets once your bet has settled. Check the T&Cs again to find out what you can bet on, then look through the markets and place your free bets before they expire.

What Football Leagues & Cups Can You Bet On?

Football is the most followed and adored sport globally, with a match going on somewhere in the world all year around, thanks to the multitude of leagues and cups. Due to its massive presence on an international scale, there is always a football match you can place a bet on. Whether it be the Premier League or other domestic and continental European leagues, football events provide an exhilarating platform for fans to experience the beautiful game. Here are 5 of the biggest events or tournaments in the football circuit for betting.

Premier League

The Premier League, the top tier of English football, can be a melting pot for high drama and fierce competition. The leagues take place each year from August through May as 20 teams play each other twice – home and away – over the course of the season. Premier League betting sites allow you to wager on a wide array of football betting markets ranging from match-match winners to individual player performances, corners, and even injuries—both in pre-match and in-play markets. 

UEFA Champions League

When it comes to club football on the European stage, they do not come bigger or more prestigious than the UEFA Champions League. Reigning champions Real Madrid will be one of 36 teams competing in a new format for Europe's premier competition this year, which will run from September through to May. This year, the Champions League follows a larger group system, with the top 16 teams automatically qualifying for the knockout stages. The final will still be held in late May. Champion League betting opportunities include predicting match outcomes, top scorers, and which team will ultimately win the trophy.

La Liga

The top league in Spain, La Liga, features some of the best teams in the world, with FC Barcelona and Real Madrid leading the way. Matches are played from August to May, with each team facing others twice. La Liga betting sites offer everything from match outcomes and over/under goals to player props and futures, including live betting options that change depending on how the game is playing out.

FA Cup

There is no other proper celebration of football than the FA Cup — the oldest football tournament in the world, upholding its traditions in the place where it all began. The knockout competition, which is open to teams from all tiers of English football, has become known for underdogs reaching the latter stages. For the FA Cup, betting markets can be as simple as match results and totals but also range from player props to correct scores to accumulators, even futures, which fans love to have a punt on for obvious reasons.

UEFA Europa League

The UEFA Europa League is the second-tier continental club competition behind the Champions League, with a history going back to 1971. It is comprised of teams from multiple leagues in Europe and runs from September through May. Like the Champions League, this year the group stage has been changed from four-team groups to one big 36-team league followed by a last 16 knockout phase. As always, the victor earns a place in the UEFA Champions League for the next season.

For the UEFA Europa League, consider placing bets on markets such as corners (over/under), half-time exact score betting, and first team to score. There is also always a chance for an underdog winner in this competition. 

Popular Football Betting Markets Explained

Football betting provides a number of different markets for fans to place bets all around the game, with highlights being the following:

• Match Result  - A bet on the match outcome – home side win, away side win, or draw.
• Over/Under Goals - Determine whether the total goals scored in a match are going to be more than or less than any given figure (ex. 2, 5+).
• Both Teams to Score (BTTS) - Exactly how it sounds—the chance for you to win a bet based on if both teams manage to score across 90 minutes.
• Correct Score - You must guess the right final score of a given match. It is a tough market to win in, which is why the odds are so good.
• Half-Time/Full-Time - Bet on the result at half-time and full-time. e.g., the home team wins at half, the away team wins the full game, etc.
• First Goalscorer - A bet on which player will score the first goal of a game. This market can sometimes feature odds on several players.
• Anytime Goalscorer - Correctly predicting if a specific player will score at any point during the game in which you place your wager.
• Total Goals - Predict the total sum of all scores in each team. That this can be presented in a range, as 1-2 or 3-4, etc.
• Asian Handicap - A form of betting that reduces the draw possibility by applying a handicap to one side or other in football. The odds can be adjusted by way of adding fractions, like a 0.5-goal and/or one-hand fetch of five goals. A type of betting where a handicap is applied to the teams, allowing them to be matched. Fractions on this market can include 0.5 or 1.5 depending on adding items like a goal advantage to the odds.
• Draw No Bet - Betting on the winning team with an offer of refund if there is a draw. In this market, risk is minimised as the draw option does not exist.

All of these markets give you potential strategies to bet on any number and aspect of the football matches.

What Football Betting Features Are Available To Online Bookmakers?

Online football betting sites offer a range of features to enhance the betting experience, some of which we’ve listed below.

Cash Out

The Cash Out feature allows you to close a bet before an event has concluded. Based on how the game is unfolding, you can either book a sure victory or cut your losses. This flexibility allows you to take action if an outcome is not going according to plan and help manage the risk while still being able to earn returns.

Bet Builder

Bet Builder lets you combine a number of bets together before placing your bet on one single match. You can select various markets, such as match results, goals, and player performances, to create a custom bet. This feature offers higher potential payouts and more personalised betting options.

Accumulators

Accumulators are a combination of bets into one with all selections needing to win in order for the accumulator to be paid out. This feature can offer a higher potential return thanks to higher odds, but it also increases the risk as all bets must be won.

Match Statistics & Data

Online bookmakers usually offer detailed stats for each match—team form and head-to-head records, along with player performance. You can use this information to make better betting decisions.

Live Streaming

Live streaming is one of the most sought-after features available on betting sites, as it allows you to watch live games and make bets as the game unfolds on a single screen.

In-Play Betting Availability

Live betting has revolutionised online football betting, allowing you to place wagers as the match unfolds. With access to real-time odds, statistics, and even live streams, you can make informed decisions based on the current state of play. 

Betting on outcomes like the next team to score, goals in a half, corners, or bookings adds another layer of excitement and engagement to the proceedings. Live betting transforms spectating into an interactive thrill, where you can capitalise on insights and ride the momentum for potential winnings.

Payment Methods at Football Betting Sites UK

While high street bookies like Coral and Ladbrokes offer over-the-counter services, online football betting sites UK focus on digital payment methods offering a number of different payment gateways for both deposits and withdrawals with the highlights being the following.

• Debit Cards - You can use your Visa or Mastercard debit cards for quick deposits and withdrawals on online bookmakers. Payouts can be received in as little as 30 minutes post-internal processing (5+ days) from services, whereas traditionally, payouts to cards take up to 3–5 days at the very least.
• PayPal - PayPal bookies are the best in terms of speed and offer instant deposits and payouts with just your email address. While not always eligible for football bonuses, it is a safe and convenient alternative.
• Skrill - Skrill offers instant transactions through its eWallet along with a prepaid card option. It is similar to PayPal but widely available.
• Neteller - Neteller also offers features similar to PayPal and Skrill, such as managing your bankroll through eWallet and an option to make your deposits using virtual cards. It's widely available and mostly eligible for bonuses.
• Trustly - Trustly bookmakers use open banking technology to offer quick and easy deposit and withdrawals directly to and from your bank account. It's free, often eligible for bonuses, and works for both deposits as well as withdrawals.
• Paysafecard - An over-the-counter prepaid voucher that enables you to make quick and anonymous deposits by simply entering a 16-digit code. It works fine for cash bettors, but is a deposit-only option (not to be used for making withdrawals) and does not cater well with promotions.
• Pay by Mobile - Services such as Boku and Payforit allow you to make quick deposits using your cellular network. Bookmakers accepting Boku and PayforIt offer rapid small deposit capabilities, failing to impress with withdrawals or high rollers due to the restriction of transactions.
• Apple Pay - While not supported at all online bookmakers, Apple Pay can also be a great option for instant and quick deposits. Unfortunately, the gateway currently doesn't support withdrawals.
• Google Pay - Google Pay allows deposits via mobile devices with fast and secure transactions. Like Apple Pay, it doesn't support withdrawals, and its availability for bonuses depends on the bookmaker.
• Cryptocurrencies - Some bookies accept cryptocurrencies (Bitcoin, Ethereum, Litecoin). These digital currencies are faster, more private, but less acceptable and can be volatile.
• Bank Transfers - Conventional bank transfers can be used for both withdrawal deposits and withdrawals. Although they can take a couple of days to go through, wire transfers are safe for big sums and do not have additional charges.
• Prepaid Cards - Prepaid cards, such as those offered by Entropay or similar services, allow you to load funds onto a card and use it for deposits. They are useful for managing your betting budget but may not be available for withdrawals.

Best Football Betting Sites for Bonuses

Online bookmakers offer a range of enticing bonuses to attract new customers and keep existing ones engaged. These offers can significantly enhance your betting experience, providing additional funds, free bets or risk-free opportunities to wager. Below, we've identified the best football betting sites UK options for each type of bonus, along with details to help you make the most of these offers.

Best Football Betting Site for Free Bets - Bet365

If you're looking for a football betting website with lots of free bet offers, Bet365 is a top choice. As a new customer, you can receive £30 worth of free bet credits when you sign up and make a qualifying deposit and bet of just £10. Bet365's free bets can be used across various football markets, from match outcomes to player props. 

The terms are generously loose, allowing you to place a variety of £10 bets in order to qualify, as long as your odds are at least 1/5 or greater. Bet365 also runs additional promotions where you can earn more free bets by placing multiple football wagers, making it ideal for both casual and serious bettors who want to explore different markets without risking their own money.

Other top picks for free bets

• BetUK - Offers straightforward free bet promotions for new sign-ups, starting with Bet £10, Get £30. 
• CopyBet- Currently offering Bet £10, Get £50 to new customers, £40 of which can be used on football.

Best Football Betting Site for Matched Deposits - Betway

Betway stands out for its attractive matched deposit offers. At the time of writing, new football bettors can receive a 100% matched bonus up to £30 on their first bet. This means that your initial deposit is effectively doubled, giving you extra funds to bet on your favourite football matches. Betway's matched deposit bonuses often come with no wagering requirements and flexible minimum odds, allowing you to use the bonus on a wide range of football events, from domestic leagues to international tournaments.

Other top picks for matched deposits

• Spreadex - Offers competitive matched deposit deals tailored for football fans.
• 10Bet - Provides substantial matched bonuses with fair terms and conditions.

Best Football Betting Site for Risk-Free Bets - Unibet

For those who want to minimise their initial risk, Unibet offers one of the best risk-free bet options available. New customers can place a first bet up to £40 and if it loses, Unibet refunds the stake as a free bet. This gives you a second chance to win without the fear of losing your money. Unibet's risk-free bets can be used on a wide variety of football markets, including in-play betting and popular pre-match bets. This makes it a perfect starting point for bettors who are cautious about their first wager.

Other notable picks for risk-free bets

• Bet365’s Goal Giveaway - Earn free bets based on the number of goals scored in selected matches.
• Sky Bet - Frequently offers £1 risk-free bet builders on major Premier League games.

Best Football Betting Site for Welcome Bonuses - CopyBet

CopyBet excels in offering substantial welcome bonuses to new football bettors. At present, you can claim a generous offer of ‘Bet £10, Get £50 in Free Bets’, which is a fantastic return on your investment. The bonus is easy to understand and gives you immediate access to additional funds, allowing you to place multiple bets right from the start. CopyBet’s welcome bonus is tied to a wide range of football events, including top leagues and international competitions, providing plenty of opportunities to use your free bets.

Other recommendations for welcome bonuses

• LiveScoreBet - Offers flexible welcome bonuses that can be used on both live and pre-match football markets.
• BoyleSports - Known for competitive welcome offers and frequent promotions for new customers.

Best Football Betting Site for Money Back Offers

Money back offers act as a kind of insurance policy on your bet. For example, many football betting sites offer your stake back if the match you’ve bet on ends 0-0, or if that player you’ve bet on is substituted before half-time. 

Our top pick for money back offers:

• Unibet

Best Football Betting Site for Enhanced Odds - Sky Bet

SkyBet frequently provides enhanced odds on selected football matches, offering substantial boosts on popular bets. These promotions can dramatically increase your potential returns, making them a favourite among punters looking for added value. Sky Bet's enhanced odds are often available on high-profile games, including Premier League matches and major international tournaments, making it the best football betting site for enhanced odds seekers.

Other top picks for enhanced odds

• Parimatch - Regularly offers double odds and other enhancements for football bets.
• Paddy Power- Known for its enhanced odds promotions on major football events.

Best Football Betting Site for Loyalty Bonuses - BetMGM

BetMGM offers one of the best loyalty programs for football bettors. Frequent bettors can accumulate points through their regular betting activity, which can be redeemed for free bets, cashback and other rewards. BetMGM’s loyalty program is designed to keep regular customers engaged, with exclusive promotions and personalised offers based on your betting habits. This makes it an excellent option for those who plan to bet consistently and want to receive ongoing benefits.

Other top picks for loyalty rewards

• Ladbrokes - Offers a comprehensive loyalty program with points that can be exchanged for bonuses.
• Coral - Provides ongoing rewards and promotions for regular football bettors.

Bonus Terms and Conditions

Whether it’s a free bet or a risk-free punt, new customer offers almost always come with wording like full T&Cs apply.

The small print varies but often goes beyond having to opt-in or enter a promo code. For example, many deals exclude deposits made with certain payment methods, while minimum bets and minimum odds also show up regularly.

Market restrictions relating to how you use free bets are reasonably rare but will get an outing during popular tournaments like the Euros or the World Cup. In those exciting times, you’ll see lots of welcome bonuses tweaked to hand out targeted freebies.

Tips to Win Real Money on Football Betting Sites

By following these tips, your football betting experience is going to be both fun and financially rewarding.

Do Your Homework

Do your research on teams, players, injuries, and past matches. It is vital to know your team and players you are risking your hard-earned money on. The acquired information lets you place educated bets. Never follow your gut; go where the numbers take you.

Bankroll Management

Set a budget and stick to it. Never ever bet more than 1-2% of your total bankroll per game. Good bankroll management is your best protector against larger losses and allows you to keep betting for a long time.

Odds Shopping

Searching multiple bookmakers to check where you can get the best value odds allows you to get the most bang for your buck. The good thing is you don't have to do your own research; you can do so right on this site and see through all the odds offered by different bookmakers on the same markets on a single page. Remember, one small fraction of a difference in odds makes an enormous impact on your total winnings.

Take Advantage of Bonuses

Make the most out of bookmaker free bets, deposit matches, and odds boosts. However, as always, remember to read through terms and conditions—understand the wagering requirements or restrictions involved—to avoid any unwanted surprises later on.

Take Note of Stats

Numbers never lie. Read on for advanced stats, expected goals, shot maps, and style-of-play analysis. By recognising and understanding these metrics, you will be better able to spot value bets as well as make more informed selections.

Only Bet on Familiar Leagues and Markets

Familiarise yourself with a league or competition rather than trying to bet on them all. Having an area of focus will allow you to expand your knowledge and make more informed betting selections.

Stay Disciplined

Don’t get carried away making irrational bets, and try to keep your emotion and biases out of it. Long-term success in sports betting requires discipline.

Try Different Markets

Look into other alternative betting markets such as Asian Handicaps, goalscorer props, and in-play bets for additional value bets. That way you can secure better odds, and there are more games to utilise your knowledge and analysis on.

Keep Records

Keep track of your bets, profit/loss, and understand what you are good at. Keeping solid records will help you review your performance, learn from mistakes, and become a pro in the future.

The Best Football Betting Sites for Mobile

Placing bets on your desktop computer is great fun but the experience on mobile is often better still. Most bookies offer a mobile version of their online sites, where you can access all the same features. However, the benefits of mobile betting sites go beyond the chance to bet on the same football games as you can on a PC. The biggest draw here is that you can have a punt not only whenever you like, but also wherever you might be. 

In addition to mobile betting sites, top bookies like Bet365, and Unibet also offer a native app. Mobile apps are usually available for both Android and iOS, coming tailored to the respective tech for a smooth experience on your mobile phone or tablet. Additional advantages of betting apps come courtesy of improved security and optional push notifications that can send all the latest bonus codes directly to your home screen. 

A word of caution about mobile betting apps — unfettered access to real money betting may lead to longer or more frequent gambling sessions than planned. Please gamble responsibly and head to problem gambling organisations like gambleaware.org if you need support. 

Here are our top five picks for the best mobile football betting sites:

• SkyBet
• Bet365
• BetMGM
• William Hill
• BetUK

Top-Ranked Football Betting Sites Based on The SBC Awards

The SBC Awards is an annual ceremony that recognises outstanding contributions to the world of sports betting and iGaming. Here were some of the standout bookmaker winners at the 2022 awards:

• Sportsbook Operator of the Year – Bet365
• Eastern European Operator of the Year – Parimatch
• Esports Operator of the Year – Betway
• Best Mobile Operator App – STS
• Rising Star in Sports Betting – LiveScore Bet

Football Betting and Responsible Gambling

Football betting is an exciting way to enhance your experience of the match. However, it's important to always gamble responsibly and ensure that betting remains fun and doesn't become problematic. Here are some responsible gambling tips to keep in mind:

• Set a budget and stick to it — All UKGC-licensed betting sites have on-site limiters that can be enforced either by budget or time spent on site. Making use of these is critical, helping to avoid the scenario of chasing losses. 
• Only gamble with money you can afford to lose — You should never borrow or steal money to gamble, nor gamble beyond your reasonable means. If you are, this is a sign that problem gambling habits are forming. 
• Take regular breaks and don’t chase losses — Without taking regular breaks from gambling, it becomes easier to detach from reality and make impulsive decisions. You’re never guaranteed a win in gambling, so chasing losses is an application of flawed logic. 
• Never gamble when under the influence of drugs or alcohol — When we take drugs or consume alcohol, our ability to make clear decisions is severely impeded, so you should never bet when in this condition. This rule applies to any extreme emotional state, such as betting when angry, frustrated, or sad.
• Don’t let gambling interfere with your personal or professional life — Neglecting personal, professional, or social responsibilities in favour of gambling is one of the major warning signs of problem gambling. 
• Keep track of your gambling activities — It’s important to know exactly how much you’re spending on gambling. Make regular checks on your betting account history and weigh up the totals – betting sites have tools that help you do this.
• Educate yourself on the signs of problem gambling — Gambling addiction is a mental illness – a topic of conversation many of us don’t enjoy having. It’s therefore vital that you educate yourself about gambling’s harms and how they manifest in human behaviour – not just for your own good, but for those around you too. 
• Use the responsible gambling tools offered by online bookies — There are tools offered by bookmakers that help punters stick to responsible gambling practices, such as on-site limiters and self-exclusion tools. No matter how much you gamble, you should always make use of these. 

If you feel that you or someone you know is struggling with problem gambling, there are several organisations that can offer help and sport. These include GamCare, GambleAware, and the Freephone 24-7 National Gambling Helpline (0808 8020 133). 

Final Thoughts From Our Football Betting Expert

Each bookmaker on this page has its own highlights. In summary, Paddy Power is a bookmaker with an impressive array of sports on offer for wagers. Bet365 stands out as one of the most popular, trusted, and credible brands. Both BetMGM and CopyBet shine with some of the best bonuses on offer so that punters get maximum value for their money. On the other hand, William Hill is a well-known name within betting with all sorts of features and an easy-to-use layout. 

Each of the sites that made it onto this page is battle-hardened and prepared to meet your betting needs, with a selection of features up there among the very best in the industry.

Football Betting Sites FAQs