There has been a big plunge in the market for Joe Sugg, a relative unknown to traditional Strictly Come Dancing viewers although he’s someone who commands a large online audience.
The YouTuber has several popular channels and it appears that thousands of younger fans are prepared to tune into the BBC show and vote for someone who has actually shown a decent turn of foot on the dance floor.
It also helps that Sugg is the younger brother of Zoe Sugg, arguably the most popular YouTube star who goes by the name of Zoella.
Joe Sugg was 7/1 with William Hill on Tuesday morning although his odds have now been cut to 5/1 with that firm as the bookies catch wind of how popular the 27-year-old is proving to be.
Ashley Roberts, Stacey Dooley and Vick Hope are all trading around a similar price and are likely to feature at the business end of the show, although their fanbase might not be able to compare to the popular Sugg.
Seann Walsh makes appeal in the Next Elimination market, with the comedian priced at 5/2 with William Hill and the only other dancer who might tumble out is the hapless Susannah Constantine. However, her partnership with Anton du Beke might keep her in the mix for a week or two.
We have seen the pairings for the latest series of Strictly Come Dancing, with fifteen celebrities being matches with professional dancers as they get on with the rather serious business of competing in the hit BBC show.
The early front runners are Vick Hope and Ashley Roberts, with the former a DJ for Capital FM who likes the sound of her own voice and this might alienate her when it comes to a typical audience.
Hope clearly has the moves and the same applies to Roberts although the American former Pussycat doll is almost a little too polished on the dancefloor and little margin for improvement means she could exit earlier than many think.
Stacey Dooley is probably one to hang your hat on a bit more. She’s trading at 8/1 with Ladbrokes and the TV presenter is dancing with Kevin Clifton which certainly strengthens her chances of going a long way.
Danny John-Jules is the shortest price male in the show and he clearly has some good moves up his sleeve, while he’s sure to be popular among those who have seen him on television.
Everyone else is trading at double figure prices and perhaps Katie Piper is the most interesting out of everyone at 25/1 with Paddy Power bookmakers.
The activist has had some horrendous experiences in her life and has summoned up an immense amount of courage in adversity, with Pascha likely to prove a good match and many of the viewers might find themselves warming to her.